TRUTH
All the personnel of TBC of Mexico will always conduct itself, both internally and externally, only by the truth. By no reason it will be a TBC of Mexico policy to lie or conceal the truth in any way to obtain a sale. TBC de Mexico as a company accepts the mistakes as the humans we are, but not a lie.

INTERNAL AND EXTERNAL CUSTOMER SERVICE
Inclined to work based on the awareness of necessities and expectations of external and internal clients. The people who have this value is characterized by:

- Giving a warm and nice treatment.
- Treat the client as a person, always trying to exceed its expectations.
- Concern to understand the necessities of the internal and external clients, giving solution to its problems.


HONESTY
This implies that all the activities in TBC de Mexico are characterized by a transparent performance without disregarding the personal benefit, over the interests of the company.
    COMMITMENT AND PERSONAL OVERCOMING

We defined Commitment, as the unconditional devotion of the personnel, who with its talent and creativity, fulfills the goals and objectives of the company, requiring above all, to be responsible and committed people.

TEAM WORK
it is the capacity to work with others and to obtain common goals. We characterized ourselves by: - To identify clearly the objectives of the group.
- To have disposition to collaborate with others.
- To give preference collective interests ratter than personal interests.